Joel Hicks

The Cooper's Hill Cheese-Rolling and Wake is an annual event held on the Spring Bank Holiday at Cooper's Hill, near Gloucester. From the top of the hill a round of Double Gloucester cheese is rolled, and competitors race down the hill after it. The first person over the finish line at the bottom of the hill wins the cheese. In theory, competitors are aiming to catch the cheese, but since it has a one second head start and can reach speeds up to 70mph this rarely occurs.